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Caesar7®   Individual. Stable. Functional.    E-commerce development company (i.e. electronic stores, online business)

Creating an online store for "Wheel Stock" car rims

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An individual design e-commerce project was created according to the customer's business needs. Caesar7® e-commerce system was used to implement the project. Various standard and non-standard integrations with external accounting, business management, courier, payment systems have been performed. The system is personalized to match the style of the brand. programming services and consulting services are provided.

Caesar7® is responsible for the technological solution of the project and personalization of the system

About WheelStock

WheelStock.EU, a trusted B2B rims supplier serving various automotive brands, partnered with Caesar7 to revamp their online presence. While the company had a website and online shop, it lacked the sophistication and functionality to meet growing customer expectations and streamline operations. The goal was to create a bespoke e-commerce platform aligned with the brand’s vision and supported their business growth.

 

 

Challenges

The previous website posed several limitations that hindered efficiency and customer satisfaction:

  • The outdated design did not convey the brand’s professionalism and market leadership.
  • Limited search and filtering options made it difficult for customers to find suitable products.
  • The absence of advanced integrations led to manual handling of payments, inventory updates, and deliveries, resulting in inefficiencies.
  • The lack of personalised customer features reduced engagement and loyalty.

 

 

Our solution

Caesar7 developed a modern, user-centric e-commerce platform to address these challenges using the powerful CZAR7® e-commerce system. The new solution included the following enhancements:

  1. Enhanced design and branding
    1. We collaborated closely with WheelStock.EU to create a pixel-perfect, bespoke design that reflects the brand’s identity.
    2. The updated layout improves navigation, making it easier for customers to explore products and services.
  2. Advanced search and filtering options. Customers can search for rims based on key specifications, including size, width, PCD, ET, CB, colour, compatibility with car brands, and specific models.
  3. Comprehensive product information. Each product includes detailed descriptions, such as product ID, load index, technical specifications, and stock availability, ensuring informed purchasing decisions.
  4. Interactive Rims Gallery. A dedicated gallery showcases customer vehicles fitted with WheelStock.EU rims, celebrating client stories and fostering community engagement.
  5. User profiles and personalised features. Registered customers can log in to view tailored pricing, track orders, and manage their profiles, enhancing the shopping experience.
  6. Flexible currency options. The platform supports multiple currencies (euros, US dollars, and pounds sterling), catering to customers in various regions.
  7. Specialised product tabs. Dedicated sections for new arrivals, in-stock items, and discounted products allow customers to browse efficiently.
  8. Integrated payment and delivery systems. Multiple payment methods and delivery options were integrated, simplifying the purchase process and improving operational efficiency.

 

 

Technical Highlights

  • System integration: The platform includes standardised and custom integrations with external business management tools, courier systems, and accounting software to automate workflows.
  • Consulting and development: Caesar7 provided consulting services throughout the project, ensuring the solution was functional and scalable for future needs.

 

 

Results

The new platform addressed the shortcomings of the previous website, delivering:

  • A professional and visually appealing online presence that aligns with the brand’s reputation.
  • Enhanced user experience through advanced search options, detailed product pages, and personalised customer features.
  • Streamlined operations with automated integrations, reducing manual tasks and improving efficiency.

 

 

Conclusion

Through the innovative use of the CZAR7® e-commerce system and a focus on the client’s specific needs, Caesar7 successfully transformed WheelStock.EU into a modern, efficient, and engaging B2B portal. The project highlights our commitment to delivering tailored solutions that drive growth and create lasting client value.

Your vision - Our competence
Individual. Stable. Functional.

One system - different faces.
Real-life examples based on the Caesar7® system.

All systems are customised according to the business's needs. We aim to provide a fully functioning final product based on the Caesar7® platform.

Design copyrights, including UX, UI and branding, are owned by our external partners.
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