About the Client
UAB Balticmaxauto is a trusted company with over 20 years of experience providing high-quality wheels, tyres, and batteries. Known for its commitment to excellence, the company offers products sourced from reliable manufacturers across Europe and beyond. With a well-established network of three physical stores and a focus on customer satisfaction, UAB Balticmaxauto aims to make its products more accessible by expanding into e-commerce. The company aims to deliver top-notch service and a seamless shopping experience to a broader audience.
The Challenge
Before the project, UAB Balticmaxauto operated exclusively through physical stores. While these locations offered excellent customer service, they lacked an online presence, which limited their ability to reach a wider audience. Customers needed to visit stores physically to explore products, inquire about availability, or receive professional consultations. This lack of an online platform created challenges, including:
- Limited accessibility for customers who preferred online shopping.
- Inability to showcase detailed product information, such as technical specifications or EU markings, in an easily searchable format.
- Difficulty for customers to check product availability or delivery times without visiting the store or calling.
- The lack of online payment and delivery options made purchasing less convenient.
The Solution
Caesar7 developed an individual e-commerce project for Ratai4 to address these challenges using the proprietary CZAR7® e-commerce system. The project focused on creating a personalised, high-performance solution tailored to UAB Balticmaxauto’s business needs. Key steps and solutions included:
- Pixel-perfect design implementation: Using a client-provided design, the website was developed with meticulous attention to detail, ensuring the final result matched the brand’s aesthetic and style.
- Comprehensive product search and filtering: Customers can search for tyres and wheels by size, car model, or vehicle type, including cars, motorcycles, agricultural vehicles, and trucks. Batteries can be searched by capacity, current, voltage, dimensions, and type, including car, truck, VRLA, motorcycle, and others.
- Advanced filtering system: A robust filtering system was implemented to handle the vast array of products and attributes, ensuring users can refine their search efficiently.
- Tyre and rim search by vehicle: Users can search for tyres and rims specifically based on their vehicle details, enhancing usability.
- Detailed product catalogue: The platform includes an extensive catalogue with over 100,000 products. Advanced filtering options ensure customers can browse products efficiently. Each product listing provides detailed technical specifications, EU markings in compliance with Regulation No. 2020/740, and real-time information on stock availability and delivery times.
- Specification charts: Detailed specification charts are available for products, allowing customers to compare and make informed decisions.
- Seamless payment and delivery integration: Multiple payment methods and delivery options have been incorporated to enhance customers' convenience and flexibility.
- Multiple warehouses and providers: The system is designed to handle multiple warehouses and providers, with all information synchronised and normalised automatically periodically.
- Enhanced user engagement: Features like a contact form, feedback section, and store locator map encourage customer interaction and improve service accessibility.
Results
The new Ratai4 e-commerce platform transformed UAB Balticmaxauto’s business by:
- Expanding customer reach: The online store allows customers to shop anytime, anywhere, significantly broadening the company’s audience.
- Improving convenience: Detailed product information, availability updates, and integrated payment/delivery options make the purchasing process smooth and efficient.
- Strengthening brand identity: The personalised design aligns with the company’s reputation for quality and professionalism.
- Boosting operational efficiency: Automated inventory tracking and seamless integrations with external systems (business management, courier, and accounting) streamline internal processes.
Functionality Overview
- Search for tyres and wheels by size, car model, or vehicle type, including cars, motorcycles, agricultural vehicles, and trucks.
- Search for batteries by capacity, current, voltage, dimensions, and type, including car, truck, VRLA, motorcycle, and others.
- Advanced filtering system for refining searches across various products and attributes.
- Tyre and rim search by vehicle details.
- Comprehensive product catalogue with over 100,000 products, detailed filters, and EU regulation-compliant markings.
- Real-time stock availability and delivery time updates.
- Specification charts for detailed product comparisons.
- Integration with multiple warehouses and providers, automated synchronisation, and data normalisation.
- Integrated payment and delivery options.
- Feedback form, contact options, and a map of physical store locations.
Additional Insights
One of the project's most challenging aspects was normalising data from multiple providers into a unified format. Creating a consistent and synchronised database required significant effort, as a vast number of products and attributes came from various sources. Building a robust filtering system was also complex due to the sheer volume of products and the wide range of attributes. Still, it was critical for delivering a seamless user experience.
Conclusion
The Ratai4 e-commerce platform has empowered UAB Balticmaxauto to meet modern consumer expectations while maintaining the company’s dedication to quality and service. By transitioning into the digital space, UAB Balticmaxauto offers customers a convenient, reliable, and user-friendly online shopping experience. Caesar7’s expertise in e-commerce development played a key role in delivering a solution that aligns with the client’s goals and strengthens their competitive edge.
