Client Background
UAB FMCG Trade is the official distributor of well-known coffee brands such as Jacobs, L’OR, and Senseo. The company specialises in selling various types of coffee, including instant, ground, beans, capsules, and coffee drinks.
Challenges Before Implementation
Before launching Jacobsshop.eu, UAB FMCG Trade did not have an online store. This created several challenges:
- Limited reach: Sales were restricted to offline channels.
- Inefficiency: Customers had to rely on third-party platforms or offline communication for purchases.
- Lack of direct customer engagement: No personalised promotions or tailored shopping experiences existed.
Solution & Implementation
We developed a fully customised e-commerce platform using the CZAR7® system to address these challenges. The project included:
- Custom design implementation: The client provided the design, which we brought to life with pixel-perfect precision.
- User accounts: Customers can register, track orders, and access exclusive deals.
- Filtering system: Users can easily find products based on specific criteria.
- Special pricing for registered users: Personalised discounts encourage customer loyalty.
- Payment and delivery integration: Seamless integration with payment gateways and courier services ensures a smooth shopping experience.
- Multilingual support: The store is available in multiple languages to cater to a broader audience.
- Email marketing system: Automated newsletters and special offers keep customers engaged.
Results
With the launch of Jacobsshop.eu, UAB FMCG Trade successfully expanded into online sales, improving customer access, streamlining the purchasing process, and strengthening brand loyalty. The e-commerce platform provides flexibility, speed, and full customisation to meet the company's needs. This project showcases how a tailored e-commerce solution can transform a traditional business into a successful online retailer.
