The „Noriu“ discount card is a loyalty program designed for the patrons of the „Charlie Pizza“, „Katpėdėlė“, and „La Crêpe“ restaurant chains, all part of the Amber Food Group (AFG), one of the largest and most beloved restaurant groups in Lithuania. With over 65 restaurants across major cities in Lithuania, AFG is known for its wide range of brands representing popular world cuisines. The group prides itself on its commitment to hospitality, backed by a team of over 1,500 professionals.
Before the development of the „Noriu“ card project, the management of discount cards was entirely offline. Customers had to visit physical locations to activate their cards, check their validity, or update their information. This approach was time-consuming and inconvenient for customers and placed a significant administrative burden on restaurant staff. The lack of an online system meant customers were less likely to take full advantage of the loyalty program, and the process was prone to errors and inefficiencies.
To address these challenges, we developed a fully customized project tailored to the specific needs of AFG’s „Noriu“ discount card. The project was built using the CZAR7® e-commerce system, which we personalized to match Amber Food Group’s unique style and branding.
The new online system transformed how „Noriu“ cards are managed and used. Customers can now easily activate and manage their discount cards online, enhancing their experience and increasing engagement with the loyalty program. For AFG, this solution reduced the administrative workload and eliminated the inefficiencies of the previous offline system.
Overall, the project successfully met the needs of both the customers and AFG, providing a modern, user-friendly solution that supports the group's commitment to excellence in hospitality.
