Client Overview
GTV Trading is a trusted provider of high-quality car parts and accessories, committed to delivering exceptional customer service. Since 2005, the company has offered genuine auto parts through a seamless and secure online shopping experience. As part of the GTV network, alongside GTV Logistics and GTV Parts, GTV Trading collaborates with leading suppliers such as TecAlliance to ensure a vast selection of premium car parts for customers worldwide. Headquartered in Vilnius, Lithuania, the company has built a strong reputation for reliability and excellence in the automotive industry.
Background
Before partnering with Caesar7, GTV Trading faced challenges with its existing website. The platform was outdated, slow, and lacked the functionality to provide a seamless shopping experience. Customers struggled to find the right auto parts, and the absence of advanced search tools and integrations led to inefficiencies in order processing and customer support. GTV Trading needed a modern, high-performing e-commerce solution tailored to their business needs.
Our Solution
Caesar7 developed a fully customised e-commerce platform for GTV Trading, using the CZAR7® e-commerce system. The project was built to align perfectly with the client’s vision, ensuring an intuitive, fast, and reliable online shopping experience. We implemented the provided unique design down to the last pixel, guaranteeing a professional and visually appealing website that works seamlessly across all devices.
Key Features and Functionality
- Manufacturer Catalogs: Access to diagrams, wiring schemes, and other resources from all brands sold by LLLParts. These detailed resources assist customers in understanding the products better and making informed purchasing decisions.
- Tecdoc Integration: Integration with Tecdoc allows for a comprehensive parts catalog and better product information. This provides accurate and up-to-date details about parts compatibility and specifications.
- Aftermarket/Analogue Part Finder: Logic for finding alternative parts for genuine parts, offering cheaper or aftermarket options. This feature helps customers find cost-effective alternatives without compromising on quality.
- Comprehensive product catalogue and filtering: Customers can easily browse various car parts with detailed filters for precise selection.
- Advanced part finder tool. Users can search for compatible parts by selecting their vehicle’s year, make, and model.
- Bulk search. A time-saving tool allowing customers to search multiple car parts at once by entering a list of part names or numbers.
- User account and order tracking. A dedicated customer dashboard enables users to manage orders and track deliveries effortlessly.
- Multiple payment and delivery integrations. Secure payment gateways and reliable shipping options ensure a smooth purchasing experience.
- Popular products section. A dedicated area showcasing best-selling items for quick access.
- Business client contact form. A tailored form for corporate clients to submit inquiries directly.
- Contact widgets. Quick access to customer support via Viber, WhatsApp, Telegram, or direct phone calls.
- SEO enhancements. Optimised for search engines with sitemaps, targeted keywords, blog posts, and structured data for better visibility.
- TecDoc integration. Ensuring a vast selection of high-quality auto parts with up-to-date product information.
- Product code search. Customers can look up parts directly using a unique product code.
- FAQ and customer reviews. A well-structured FAQ section and user-generated reviews to improve transparency and customer trust.
- Feedback and contact forms. Easy-to-use forms for customer inquiries and feedback.
Results and Impact
Following the launch of the new e-commerce platform, GTV Trading experienced significant improvements in user engagement, search efficiency, and order processing. Customers now enjoy a seamless, hassle-free shopping experience, easily finding the right parts. The personalised and scalable system ensures long-term growth while maintaining speed, security, and flexibility.
By integrating modern solutions and enhancing usability, Caesar7 has transformed GTV Trading’s online presence, helping it stand out in the competitive auto parts industry.
