Company Overview
AVKparts is a leading Lithuanian company supplying original automotive parts from manufacturers. The company offers parts for well-known car brands, including BMW, VW, Audi, Mercedes-Benz, Porsche, Toyota, Lexus, Volvo, etc. Since its inception in 2014, AVKparts has grown to a team of 30 people. The company initially accepted orders in person, launched its e-commerce website in 2019, and expanded its physical presence with new facilities in Kaunas and Vilnius by 2022. AVKparts prides itself on providing professional service, offering parts at the lowest market prices and fast delivery across Lithuania.
Challenges Faced Before the Project
Before collaborating with Caesar7, AVKparts faced significant challenges with their existing website. The previous site was inefficient, lacked user-friendly features, and did not reflect the brand’s professional image. Customers found it difficult to navigate the product catalog, search for specific parts, and place orders smoothly. Additionally, the lack of robust integrations with payment and delivery systems led to delays and inconveniences in the purchasing process, which hampered the overall customer experience and satisfaction.
Our Solution
Caesar7 developed a tailored e-commerce solution for AVKparts, addressing the company’s specific business needs. The project was implemented using our proprietary CZAR7® e-commerce system, known for its versatility, speed, and customization capabilities. Here’s how we transformed AVKparts’ online presence:
- Custom Website Design. We created a unique, pixel-perfect website design that captured the essence of the AVKparts brand and enhanced user experience. The design was meticulously crafted to ensure every detail aligned with the company’s image, providing a professional and cohesive online presence.
- Product Catalog and Filters. We implemented a comprehensive product catalog, allowing customers to easily browse and find the parts they need. We also introduced advanced filtering options, enabling users to quickly narrow down their search by various criteria, such as car brand, model, and part type.
- TecDoc Integration. To ensure accurate and detailed product information, we integrated the TecDoc database into the system. This allows AVKparts to provide reliable, up-to-date data on automotive parts, helping customers make informed purchasing decisions.
- User Account Management. A personalized customer account section was developed where users can manage their orders, track delivery statuses, and update their preferences. This feature provided customers with a more streamlined and personal shopping experience.
- Payment and Delivery Integrations. We integrated multiple payment methods, including popular options like ApplePay, ensuring secure and convenient transactions. Additionally, the site offers seamless integration with various courier services, optimizing the delivery process for faster and more reliable order fulfillment.
- Business Client Communication. A dedicated form for communication with legal entities (business clients) was added. This feature facilitates easy contact between AVKparts and its business partners, simplifying the process of bulk orders and other business-related inquiries.
- Order Tracking and Customer Support. Customers can now easily track the status of their orders through the website. We also implemented a feedback and inquiry form, allowing customers to ask questions and provide feedback directly through the platform, ensuring their concerns are addressed promptly.
- Product Code Search. A product code search feature was added, enabling users to quickly locate specific parts by entering their code, saving time and improving the shopping experience.
- SEO Optimization. To enhance online visibility and drive traffic, extensive SEO work was implemented, including sitemaps, strategic keywords, and optimized blog posts. This not only improves the website’s ranking on search engines but also attracts potential customers by providing valuable content related to car parts and maintenance tips.
Outcome
The new e-commerce platform significantly improved AVKparts’ online presence, increasing customer satisfaction and sales. The website is now fully aligned with the brand’s professional standards and equipped to handle the growing demands of the business. AVKparts can offer its customers a more efficient, reliable, and user-friendly shopping experience thanks to the tailored functionalities and seamless integrations.
The successful launch of this project highlights Caesar7’s commitment to delivering customized, high-performance e-commerce solutions that meet our clients’ unique needs.
