About Manami:
Manami is an Asian fusion restaurant chain that offers a unique culinary journey through the flavors of Asia. Manami operates in five cities across Lithuania as part of the Amber Food Group (AFG), one of Lithuania’s largest and most beloved restaurant groups. AFG manages over 65 restaurants, representing popular global cuisines and brands in Lithuania’s major cities, shopping centers, airports, and other popular locations.
The Challenge:
Before partnering with Caesar7, Manami’s online presence lacked functionality and user experience. Their website was outdated, difficult to navigate, and failed to reflect the brand’s vibrant identity. Customers struggled to find important information, and the site’s e-commerce capabilities were limited and inefficient. This resulted in a poor user experience, lower customer engagement, and missed opportunities for online sales.
Our Solution:
Caesar7 designed and implemented a new, custom e-commerce website tailored to Manami’s specific business needs to address these challenges. The project involved the following key features:
- Custom Design. We developed a unique, pixel-perfect design for Manami’s website, ensuring every detail matched the brand’s Asian fusion theme. The design included smooth animations and beautiful transitions, enhancing the visual appeal and overall user experience.
- Banner Management System. We integrated a flexible banner management system, allowing Manami to update and manage promotional content across the website easily.
- Multilingual Support: To help Bonocosì reach a wider audience, we implemented multilingual support on their website. This allowed them to cater to customers who speak different languages, reflecting the brand’s international aspirations.
- Restaurant Locator. A map displaying all Manami restaurant locations was added, complete with email addresses, opening hours, and contact information. This feature makes it easy for customers to find and visit their nearest restaurant.
- Menu and Business Lunch Menus. We implemented a dynamic menu system, allowing Manami to display its regular menu and a weekly business lunch menu. This feature was designed to keep customers informed and encourage repeat visits.
- Career and Feedback Forms. The website now has integrated forms that enable users to apply for careers and provide feedback directly through the site. This streamlines communication between Manami and its customers.
- Invoice Creation Integration. We implemented an integration for generating invoices, making it easier for customers and the business to manage payments and transactions.
- Payment and Delivery Options. The e-commerce system integrated various payment methods and delivery options, providing customers with flexible and convenient choices.
- Discounts and Special Offers. The system was designed to support discounts and special promotions, which encourage customer engagement and boost sales.
- Standardized and Non-standard Integrations: Our team handled various integrations with external business management and accounting systems, ensuring that Bonocosì’s online and offline operations ran smoothly. This includes payment gateways, delivery services, and inventory management systems.
- Custom E-commerce System. The website was built on the CZAR7® e-commerce system, known for its versatility, speed, and high level of customization. This system allowed us to deliver a robust, user-friendly online shopping experience.
The Results:
The new website transformed Manami’s online presence, making it more effective, user-friendly, and reflective of the brand’s vibrant identity. Customers can now easily find what they need, enjoy a seamless browsing experience, and complete transactions effortlessly. Integrating various systems and tools has streamlined business operations, leading to increased efficiency and improved customer satisfaction. As a result, Manami has seen a significant boost in online engagement and sales, solidifying its position as a leader in the restaurant industry.
This project demonstrates Caesar7’s ability to deliver tailored digital solutions that meet and exceed our client’s expectations, driving real business results.
