Creating an online store for "Baltas Tiltas" Food Hall

Background

BALTAS TILTAS FOOD HALL is a vibrant food hall in Vilnius, featuring nine different restaurants, an open bar, and a coffee station. It brings together a wide variety of culinary experiences, from fresh seafood and grilled meats to exotic WOK dishes, bao buns, and classic comfort foods. The food hall also offers a dynamic space where Vilnius' cultural, sports, leisure, and culinary scenes intersect. It's a place for coffee dates, celebrations, and lively social gatherings, making it a cornerstone of the city’s summer activities.

Challenges Faced Before Implementation

Before collaborating with Caesar7, BALTAS TILTAS FOOD HALL faced significant operational challenges. The client had no unified online presence, and each of the nine restaurants operated separately with its own point-of-sale (POS) system. This disjointed approach created several critical issues:

1. Lack of a Centralized Ordering System. Customers were unable to order from multiple restaurants simultaneously. Each order had to be placed and paid separately, leading to inefficiencies and frustration.
2. Inefficient Queue Management. Long waiting times at physical counters reduced customer satisfaction. The absence of a streamlined online ordering process meant customers often had to wait in line for each restaurant.
3. Inconsistent Brand Experience. Without a unified digital presence, the brand struggled to convey a cohesive image and deliver a seamless experience that matched the lively, communal atmosphere of the physical food hall.
4. Complex Systems Integration. Each restaurant used different POS and accounting systems, making it challenging to consolidate orders, manage inventory, and provide accurate financial reporting.
5. Operational Bottlenecks. Manual handling of orders and inventory increased the likelihood of errors, leading to delays and customer dissatisfaction. The lack of integration between the various systems further compounded these problems.

Our Solution

To address these challenges, Caesar7 developed a custom e-commerce solution explicitly tailored to BALTAS TILTAS FOOD HALL’s unique business needs. Utilizing our proprietary CZAR7® e-commerce platform, we implemented a system that seamlessly integrates the various POS systems of all nine restaurants into one cohesive online store. Here’s how we achieved it:

1. Unified E-Commerce Platform. We created a dedicated online platform where customers can browse menus from all nine restaurants, place orders, and make payments in one go. This streamlined the customer experience by allowing them to mix and match items from different vendors without the hassle of multiple transactions.
2. Integration of Multiple POS Systems. One of the biggest challenges was to integrate each restaurant's POS and accounting systems into a single, efficient network. We implemented both standardized and custom integrations, ensuring smooth communication between the e-commerce platform and the individual restaurant systems. This allowed for accurate order processing, inventory management, and financial tracking across all venues.
3. Personalized Design and Branding. The system was fully customized to reflect the brand’s vibrant style, creating a digital extension of the food hall’s physical environment. The user interface is intuitive, modern, and designed to engage customers while echoing the lively atmosphere of BALTAS TILTAS FOOD HALL.
4. Mobile Optimization. Understanding the importance of on-the-go accessibility, we designed the website to be fully responsive, ensuring customers can easily navigate, order, and pay from any mobile device or tablet.
5. Streamlined Notification System. Once an order is placed, customers receive notifications when their food is ready for pickup, reducing waiting times and enhancing the overall dining experience.
6. One Unified Invoice. By consolidating orders into a single, easy-to-understand bill, we eliminated the need for customers to handle multiple receipts, simplifying the checkout process.

Results and Benefits

The implementation of the CZAR7® e-commerce system revolutionized the way BALTAS TILTAS FOOD HALL operates:

• Increased Efficiency and Revenue. The new system reduced operational bottlenecks and streamlined the ordering process, resulting in faster service and increased sales.
• Enhanced Customer Experience. Customers can now order from multiple restaurants without waiting in line, significantly improving satisfaction.
• Consistent Branding Across Channels. A unified digital presence enhanced the food hall’s brand, allowing it to maintain a consistent and engaging online and offline image.
• Simplified Operations. The integrated system made it easier for the business to manage orders, track inventory, and generate financial reports, reducing administrative workload and errors.
• Scalable Solution. The custom-built platform provides the flexibility to adapt to future business needs, whether adding more restaurants or incorporating new features to enhance the customer experience further.

Conclusion

The transformation of BALTAS TILTAS FOOD HALL’s digital presence demonstrates the power of a tailored e-commerce solution. By integrating multiple complex systems into one seamless platform, Caesar7 helped create a more efficient, enjoyable, and cohesive experience for the business and its customers. The result is a vibrant online marketplace that genuinely reflects the heart and soul of Vilnius’ favorite food destination.